5 Best CRM Software for Restaurants

In today’s fiercely competitive restaurant landscape, keeping customers satisfied and coming back for more is crucial. Enter Customer Relationship Management (CRM) software: a game-changing solution designed specifically for the unique needs of the hospitality industry.

The best CRM software helps you manage reservations, inventory, customer data, and marketing efforts and drives increased revenue and loyalty in your restaurant.

So how do you choose the right one? Read on to discover the top restaurant CRM systems and valuable tips on selecting the perfect fit tailored to your specific needs.


CRM Software for Restaurants

  • Customer Relationship Management (CRM) software is essential for restaurants to streamline operations, manage inventory, and boost revenue.
  • Top CRM software options for restaurants include Toast, SevenRooms, Upserve, TouchBistro, and OpenTable.
  • Benefits of using CRM software for restaurants include improved customer experience through personalized service, increased customer loyalty through targeted marketing strategies and promotions, streamlined operations resulting in cost savings and increased efficiency; better inventory management by automating stock tracking; and increased revenue from data-driven decision-making.

Read Also: 20 Best Management Software for Small Business

Why CRM Software Is Essential For Restaurants?

In today’s highly competitive restaurant industry, creating a memorable and exceptional dining experience for your customers is crucial to maintaining an edge over competitors.

One of the most effective ways to achieve this is by leveraging Customer Relationship Management (CRM) software specifically designed for restaurants. CRM systems track valuable customer data such as preferences, dietary restrictions, visit history, spending habits, etc.

Implementing CRM software in your establishment can boost efficiency in several areas vital to a successful operation. For instance, sales automation features streamline managing reservations and taking online orders while providing personalized recommendations based on customer preferences.

Furthermore, modern CRM systems often integrate seamlessly with other essential hospitality industry software such as Point of Sale (POS) systems or inventory management platforms – ensuring smooth coordination between front-of-house staff and back-end operations.

In summation, investing in CRM software is rapidly becoming non-negotiable for ambitious restaurateurs striving towards success in what has now become a fiercely competitive market space.

Benefits Of Using CRM Software For Restaurants

By utilizing CRM software, restaurants can improve customer experience, increase customer loyalty, streamline operations, manage inventory better and ultimately boost revenue.

Improved Customer Experience

Using CRM software can significantly improve the overall customer experience at your restaurant. By collecting and analyzing customer data, you can gain insights into their preferences, dining habits, and feedback, allowing you to personalize their experiences in the future.

For instance, if the regular guest prefers certain dishes or drinks on their visits, you could create custom menus for them.

With this information at hand, you can tailor promotions or loyalty programs that are more likely to appeal to individual guests’ interests. This level of personalization is key to building strong relationships with customers since it makes them feel valued and appreciated when they go out of their way to dine with you instead of choosing one of your competitors.

Increased Customer Loyalty

One of the most significant benefits of using CRM software for restaurants is the opportunity to increase customer loyalty. With a good CRM system, you can collect and analyze customer preferences, purchase history, feedback, and behavior data to develop effective marketing strategies that retain patronage.

By keeping track of your loyal customers’ birthdays or anniversaries and sending personalized incentives such as discounts or free meals, you create an emotional connection with them that goes beyond transactional relationships.

Additionally, by monitoring customer complaints or negative feedback quickly through CRM systems and addressing them immediately creates trust with your customers, turning unhappy diners into satisfied ones who might return again.

Streamlined Operations

One of the most significant benefits of using CRM software for restaurants is streamlined operations. With a good CRM system, restaurant staff can easily access and manage customer data, including their order history, payment preferences, and contact information.

CRM software also helps with reservation management by providing real-time updates on table availability, reducing the likelihood of overbooking or double-booking tables.

In addition, many CRM systems integrate with POS (point-of-sale) systems for smooth transactions and inventory management.

Better Inventory Management

A significant benefit of using CRM software for restaurants is better inventory management. With manual stock taking, keeping track of items running low or expired can be challenging.

For example, Toast offers a back-office feature that allows you to set up alerts for low stock levels and expiration dates. By doing so, you can order the necessary products before they run out or go bad, avoiding any downtime in operations.

Increased Revenue

One of the most significant benefits of using CRM software for restaurants is increased revenue. By collecting and analyzing customer data, such as their preferences, order history, and feedback, restaurant owners can make informed decisions about menu offerings and pricing strategies that cater to their customers’ needs.

For instance, a restaurant could offer a discount or free dessert on a customer’s birthday through its loyalty program integrated with the CRM system. This personal touch enhances customer satisfaction while also increasing the chances of repeat visits or word-of-mouth referrals.


5 Best CRM Software for Restaurants

Here are the top CRM software for restaurants to help manage customer relationships, streamline operations and drive revenue: Toast, SevenRooms, Upserve, TouchBistro and OpenTable.


1. Toast

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Toast is a top-rated CRM software for restaurants that offers an all-in-one platform to manage operations, streamline workflows, and enhance customer experiences. This cloud-based software is designed to help restaurant owners improve customer communication while keeping track of essential business metrics.

With Toast, you can easily manage reservations, orders, and payments from one central location.

One of the standout features of Toast is its robust reporting capabilities. The software provides real-time insights into sales data, inventory levels, menu items performance, and employee productivity.

The system also integrates with popular third-party apps like DoorDash and Postmates for easy online ordering and delivery management.


2. SevenRooms

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SevenRooms is an all-in-one CRM software for the restaurant and hospitality industry. Its features are geared towards streamlining operations, improving customer experience, and increasing revenue.

With SevenRooms, restaurant owners can manage reservations, streamline waitlist management, and keep track of customer preferences to create personalized experiences.

One unique feature of SevenRooms is its integration with other popular restaurant management software such as POS systems and food delivery platforms like Grubhub or Uber Eats.

This allows businesses to synchronize data across different channels and gain insights into their customers’ behavior patterns to tailor marketing campaigns more effectively.


3. Upserve

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Upserve is another excellent CRM software for restaurants that helps owners streamline their operations and improve the customer experience. The platform offers features like inventory management, table-side ordering, and a loyalty program to help restaurant owners boost sales and retain customers.

What’s more, Upserve integrates with POS systems, making it easy to manage orders and payments all in one place. One of the standout features is its real-time analytics dashboard that provides insights into everything from server performance to which menu items are selling well.


4. TouchBistro

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Another top-notch CRM software for restaurants is TouchBistro. This cloud-based and iPad-centric platform provides a sleek and user-friendly interface that integrates with your POS system to help manage all aspects of your restaurant business, from front-of-house operations to back-end inventory management.

Moreover, TouchBistro allows you to track customer data including purchase history, preferences, and feedback on specific dishes or services. With this information at hand, you can customize offers based on their behavior to keep them coming back for more.

You also get access to crucial real-time data analytics reports such as sales trends by date range or time of day as well as operational metrics like staff performance, item sales report so that you can make informed decisions about your business growth strategy in a timely manner.


5. OpenTable

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OpenTable is a popular restaurant customer relationship management system that lets diners reserve tables online and helps restaurants manage their reservations.

What sets OpenTable apart from other CRM software is its ability to integrate with various point-of-sale systems used by restaurants, making it easy for staff to keep track of orders and payments while ensuring a seamless guest experience.

Additionally, OpenTable offers robust analytics and reporting features that can help restaurants make informed decisions about promotions, menu changes, staffing needs, and more.


How To Choose The Best CRM Software For Your Restaurant

To choose the best CRM software for your restaurant, consider your needs and budget, compare different options, and take advantage of free trials to ensure it has features like reservation management, customer feedback management, POS integration, and mobile access – read on to learn more!


Identify Your Restaurant’s Needs

To choose the best CRM software for your restaurant, it’s important to identify what your restaurant needs.

For example, if you’re a small cafe struggling with keeping up with orders during peak hours, a CRM system that integrates with an online ordering platform could be the solution.

On the other hand, if you run a fine dining establishment where table reservations are critical, then look for software that offers robust reservation management options.

Consider Your Budget

As with any type of business software, budget is an important consideration when choosing a CRM system for your restaurant. Many options are available at varying price points, so it’s essential to identify what you can afford before making a decision.

Remember that investing in high-quality CRM software may cost more upfront but could ultimately save you money by increasing efficiency and revenue over time. Additionally, some systems offer different pricing plans based on the size of your restaurant or the number of features you need.

Be sure to research and compare different options to find one that fits within your budget while still meeting all of your needs.

Research And Compare Different Options

Before choosing CRM software for your restaurant, it’s essential to research and compare different market options. Conducting thorough research will help you find the best tool that meets your specific needs.

Once you’ve identified your requirements, make a list of CRM systems that offer those features. Research each option by visiting their websites and reading reviews from other users in the hospitality industry.

You can also take advantage of free trials offered by some providers to test out their software before committing to a purchase.

Take Advantage Of Free Trials

One of the most important steps in choosing the best CRM software for your restaurant is taking advantage of free trials. Many providers offer a trial period during which you can use their software without paying anything upfront.

During this trial period, make sure you’re using real-world scenarios so that you can get a feel for how easy the software is to use and whether it meets your needs. For example, try booking reservations, processing payments, managing customer data, and analyzing reports.

Overall, don’t rush into choosing a CRM system before taking advantage of free trials from different vendors.

Look For Features Like Reservation Management, Customer Feedback Management, POS Integration, And Mobile Access

When choosing the best CRM software for your restaurant, it’s important to consider specific features that will meet your business needs. Reservation management is a crucial aspect of CRM software for restaurants as it allows you to manage your reservations efficiently and avoid overbooking or double bookings.

Customer feedback management is also an essential feature in ensuring guest satisfaction.

POS integration is another critical feature to look out for when selecting a CRM system. It helps streamline operations by enabling you to track sales data accurately, monitor inventory levels, generate sales reports, and manage employee schedules.

These features can help restaurants optimize their operations and enhance the guest experience, leading to higher revenues and increased customer loyalty.


After discussing the benefits of using a CRM system for restaurants and highlighting some of the top options available, it’s clear that investing in one is essential for any restaurant looking to streamline operations and improve customer experience.

By identifying your restaurant’s needs, considering your budget, and taking advantage of free trials, you can find the right CRM software for your business. Whether it’s Toast, SevenRooms, Upserve, TouchBistro or OpenTable – implementing a CRM system will help optimize reservation management, customer feedback management and inventory management– ultimately helping to increase revenue.

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