Searching for the best email marketing automation tools for your business? Email marketing automation is a cool concept and it can give you a lot of benefits by getting rid of needlessly tedious work every single day.
Today, businesses that are using automation software generate twice the number of leads compared to those using just broadcast emails. From the consumers’ perspective, these emails can be very important to remind or notify them of something important. So, to answer which are the best-automated email campaign services, we have provided you with our own list below!
10 Best Free Email Marketing Automation & Autoresponder Tools
Online marketing campaigns are carried out using various applications and services, one of them is email marketing. By choosing the right email marketing services, the performance of your online marketing campaign will be launched targeting and significant.
What’s Email Marketing Tool?
An email marketing tool is a software that will make your marketing campaign easier. With email marketing services, you can manage and control the connections that are created between you and your audience via email.
Sending bulk emails will also provide insight or performance information on the marketing emails that are sent. For example, the application will track who has opened an email and clicked on the link included in it.
Mailchimp allows you to send drip as a follow-up from website activity, abandoned carts, activity or inactivity, and much more. If you want, you can Mailchimp Group + OptinMonster to send drip emails based on what the subscriber opted-in for or from what the user selects in the opt-in form. Mailchimp also offers a lot of integrations and an all-in-one solution for inbound campaigns.
Mailchimp gives you unlimited emails, but with a limited number of contacts, you can send them to. You can get up to 2000 contacts for free. If you want more you need to pay at the lowest $30/month and you can get up to 50.000 contacts with their most expensive plan.
Their prices admittedly can get crazier and crazier, be sure to use their price calculator to see how much you’re going to spend each month with the plan or features that you want Mailchimp can get really expensive more features or contacts you want.
Mailchimp is a bit simple to some automation tools out there. It can send emails to a lot of contacts but it’s definitely shallow. It’s still great at what it does but you won’t get a lot of depth from the tool. On the surface level, Mailchimp will let you do a lot of things:
- send a welcome sequence to new subscribers
- birthday emails with whatever content (like a coupon)
- onboarding series or educational courses
- recover abandoned carts
- follow up on purchases
- customize order notifications from your store
- contact first-time customers
- reward frequent buyers
- re-engage with inactive customers
Mailchimp works best when you want to use its pre-made automation where it suggests some specific triggers based on what you want to do: like sending a welcome series or abandoned cart series. It does speed up operations by a lot. But if you want to be more specific, Mailchimps might not be advanced enough for that.
Overall, Mailchimp is good if you want to get started as soon as possible with a pre-made setup decent enough to get your automation going. For advanced usage, you better look elsewhere.
SendinBlue is very popular and one of the best email marketing automation tools. In fact, their popularity is built mainly by an email marketing automation product. They have an exceptional API that made integrating their email sending functionality into your own application very easy. It may not be perfect but it’s great and reliable enough for most businesses. Their deliverability rate is at around 93% to 96%.
Their pricing is very interesting, they offer you unlimited contacts on all plans, but only for sending regular email campaigns, like a newsletter for example. The marketing automation features have different rules. They cap the number of contacts at 2000 unless you’re willing to pay $ 66/month fee. If you do, you will get unlimited contacts for marketing automation as well. Their pricing is very reasonable compared to some other competitors and doesn’t just shoot up and become very expensive later on.
SendinBlue is not just a random company. They’re very serious about their marketing automation features. There are tons of features the deeper you go. You can create multiple workflows and have them all running in parallel to each other. They can even work on the same contacts, and you can even connect them into a chain. This kind of feature is almost unique to SendinBlue only and probably the best feature in the email marketing automation tool.
The features SendinBlue very advanced, compared to Mailchimp, the difference is like day and night. SendinBlue is an excellent choice if you want to go deep into email automation and other things you can do with it. Their advanced workflow tools will make advanced users very happy.
3. ConvertKit Email Marketing for Online Creators
If you need marketing automation for your company, maybe this is one on your list. marketing automation softwareConvertKit allows you to send targeted autoresponders to subscribers based on their last interaction with your email with Automation Rules. They offer advanced featured of a CRM without the price tag. You should try their blueprints that you can use to quickly and easily create autoresponder sequences for almost any situation. We think that ConvertKit might be the best marketing automation software for bloggers who want to run targeted campaigns.
Like we said before ConvertKit is created specifically for bloggers. But it’s not limited to bloggers, e-commerce stores, and other businesses that can benefit from this tool. Similar to Mailchimp the module simple. You can create your own automation based on plenty of triggers and then also set separate rules that put simpler automation in motion.
There are four main types of triggers available: the subscriber joining form, getting a tag added, custom field value changing, and purchase happening. Next, you can connect a trigger to any number of Events, Actions, and Conditions. Actions are things like sending an email sequence or single email, add or remove a tag, move the subscriber to another list, and set some custom field value. Conditions are “if” clauses determined by tag or custom field values. Events are additional triggers that speed up the automation workflow.
You combine those elements to create automation sequences that you desire. ConvertKit can also be integrated with a bunch of other platforms, including e-commerce. You can use it to handle communications via, WooCommerce, Shopify, and many others.
On the surface level, ConvertKit is simple but as you go deeper into it, you will see other features that will help you set up all kinds of automation sequences. Unfortunately, it doesn’t have any pre-made templates for automation, everything has to be created from the ground up, this may cause some problems for beginners.
4. Drip Email Marketing
As the name suggests, it’s an app designed for streamlining the drip email process. It’s a very simple tool that can do heavy work for you. It has email gathering technology, pre-made template, and drag and drops elements for simple creations.
We just had to include Drip on the list. The reason for this is simplicity. We value tools that make things easier even for beginners. We believe that Drip is a very enjoyable tool for everyone. Beginners will be grateful for this tool and advanced users will enjoy using it even more.
There two main sections of Drip, Rules, and Workflows. Rules are Drip’s version of “if”. You can use it to set a trigger and then a corresponding action. This is where the magic happens.
Drip is very impressive at how it approaches the topic of marketing automation and how to make itself useful and easy for everything. This is definitely one of the best email marketing automation tools for people who love an easy interface that makes the setup process simple.
5. Intercom Email Marketing
Intercom is an automatic messaging service for users via email, messaging applications, and push notifications. You can target the right people for important messages or promotional messages. In this case, you can target those who do on your website or product.
A better way of communicating helps you to increase the productivity of your products. By using the services of an intercom, you can send an e-mail marketing that is automatically connected with the people when they are most ready to engage. It also allows you to post an application and an automatic website that is connected to the user.
Not only that, but the intercom also allows you to send messages automatically in the form of images, videos, applications, and emojis that tell the most powerful emotions about your product.
The good news is, you can do the trial period given to you. The trick is simple, enter an email and confirm then login to access the dashboard.
Clevertap is the best marketing strategy tool to increase sales and promotion of your products. They offer a lot of marketing products that are tailored to your needs. It also supports Email Marketing Automation, Real-Time, Automated Effective user segmentation for marketing in the digital age.
What we love form Clevertap?
- Easy To Integrate and Deliver
Integrate your email with other channels in order to reach customers and deliver a unified customer experience through a single, easy-to-use dashboard.
- No Code Integration
Email marketing is the best way to reach out to your audience and provide them with valuable information. But, what happens if you have just started out on the journey of email marketing? The answer is simple – you must know how to create a campaign. And it is not that difficult either.
- Email Service Provider Flexibility
When we’re dealing with work stuff, we want flexibility in our tools—we want them to be able to adapt to changes in our workflow without forcing us to learn a whole new system or tool.
- Faster Email Integration
Quickly integrate with your existing ESP, or use our ESP and deliver emails with the least amount of effort
7. Constant Contact
Constant Contact is one of the best email marketing tools for the past 20 years. This tool offers a premium package, email (basic), email plus (advanced) with a free trial period of 30 days. Constant Contact is easy to use as well as to help businesses and non-profit organizations with email marketing.
The drag-and-drop editor helps you to make email templates more responsive when people open and read them via mobile devices. If you have an online store, Constant Contact is an email marketing service worth considering. Encourage customers to continue monitoring your online store by sending an email containing recommendations for products or services that might interest them.
There is also a marketplace that makes it easy for you to connect or integrate with more than 400 third-party services. There are also professional services ready to help you get used to using Constant Contact.
GetResponse is the best email marketing service provider that promises a delivery rate of 99% and offers an all-in-one marketing tool. It also has a 30 day free trial period.
GetRespons provides a drag-and-drop template editor for designing and customizing the appearance of newsletters, landing pages, and other marketing elements.
This email marketing has automated features and autoresponders that you can use to compose and send a series of emails every day or week. With the right timing, email delivery is more optimal because it is adjusted to the contact’s domicile time
GetResponse also has Customer Relationship Management (CRM) which will provide a deeper understanding of the relationships and interactions that exist between you and customers. Integrate CRM with auto-management features and send serialized emails containing targeted messages.
AWeber is one of the best email marketing service providers in the digital industry and is aimed at small and medium businesses There are over 700 mobile-responsive templates available to create email content with HTML or create a blank text message from scratch. To make your campaign more attractive, add images to choose from from the 6000 collections of free images.
There are many features for running an email marketing campaign. For starters, collect contact or customer data using the form generator. In this tool, you can find hundreds of well-designed templates.
Edit and customize the appearance of the email content using drag-and-drop elements. Before sending it, you can review the email to test how it will look when it arrives in the customer’s inbox.
Keap is the company behind the all-in-one CRM software, Infusionsoft – focusing its email marketing on professional service providers.
This email marketing tool will help you to be more focused, organized, and efficient in communicating with clients. Get all the essential tools for creating email follow-ups, client records, and determining payment methods.
Keap has a Sales Pipeline that will provide an overview of each stage of the sales process or an offer is made. You can move the sales process and make offers on the dashboard.
The email marketing tool also provides a free strategy guide to learn and apply in creating an effective marketing strategy. There is no free trial feature, only a premium plan with subscription fees starting at $ 99 / month.
FAQS: Email marketing automation?
What is email marketing automation?
Email marketing automation (EMA) is a software platform that automates the process of sending email campaigns, including content creation and acquisition, A/B testing, and email delivery. EMA is also known for its scalability and integrations with other channels, such as social media. By automating these processes, businesses can save time and effort while increasing their email reach.
What are benefits of email marketing automation?
Email marketing automation can offer a variety of benefits, including increased engagement and click-through rates,lower costs, and more accurate data tracking. By automating your email marketing process, you can reduce the time spent on each campaign and focus on more important tasks. Additionally, email marketing automation can help you better understand which messages are being delivered to your target audience and how best to reach them.
How to use email marketing automation to improve ROI?
Email marketing automation can help improve ROI by streamlining the process of creating and sending email campaigns. By automating tasks such as campaign creation, email copy writing, and email tracking, businesses can spend less time on administrative tasks and more time developing their marketing strategy. Automated email marketing also allows businesses to better target their audience and measure the effectiveness of their campaigns.
Email marketing automation tools help you facilitate online marketing and promotion and send mass messages to consumers at one time. This is certainly effective and minimizes your work time.