Guest posting is one of the best ways to build links and drive qualified traffic to your website. By getting your content published on reputable blogs that are relevant to your niche, you can increase your site’s visibility and authority in search engines. However, finding quality blogs that accept guest posts can be a challenge. In this comprehensive guide, we’ll walk you through proven strategies for finding and connecting with blogs that are open to publishing guest content.
Why Guest Blogging Still Matters
In the past, low-quality guest blogging simply to gain backlinks was common. This led many people to believe that guest posting is no longer worthwhile. However, when done right for the right reasons, guest blogging remains one of the most effective content marketing tactics. Here are some key benefits of quality guest posting:
- Increased brand visibility and credibility: Publishing content on established industry blogs lends credibility to your brand and positions you as a subject matter expert.
- Backlinks: Guest posts allow you to earn high-quality backlinks which can boost your domain authority and search engine rankings.
- Expanded audience reach: Guest blogging exposes your brand and content to an entirely new audience.
- Relationship building: Connecting with other influencers and blogs in your space can lead to future collaborations, joint ventures and networking opportunities.
The key is maintaining high standards and only sticking to reputable, high-authority sites closely aligned with your niche. Low-quality blogs that will accept anyone’s content should be avoided.
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How to Identify Blogs That Accept Guest Posts
Finding quality blogs that are a good fit for your content and accept guest contributions takes research and outreach. Here are some tips:
Review blogs in your niche
Start by making a list of industry blogs, news sites, online magazines and other authoritative publications in your space. Look at who the top players are that produce quality content and have influence with your target audience.
Analyze the blogs for overall quality, domain authority, social media influence, engagement and relevance to your topic and audience. Focus on sites that align closely with your brand and content style.
Check their contributor guidelines pages
Most blogs that are open to guest posts will have contributor guidelines or guest submission policies posted on their site. These outline what types of articles they accept, editorial guidelines, submission processes and any requirements.
Thoroughly read these policies before reaching out to understand what they are looking for and how to pitch to them. Make sure your article ideas and expertise align with their guidelines.
Look for calls to action
Many blogs actively seeking guest contributors will have calls to action on their site or social media. For example, they may say directly on their website “We accept guest posts” or “Pitch us your post ideas”.
Some have dedicated pages on what they are looking for. Follow blogs on social media and sign up for newsletters to be aware of any guest posting opportunities they announce.
Check existing posts and authors
Look at a blog’s existing articles and author bios. This can give you a sense of the types of topics they cover and the expertise they expect from their contributors.
See if they primarily use staff writers or if they commonly have posts from guest contributors. Take note of what types of backgrounds and expertise their guest writers tend to have.
Look for guest author tags/links
Many blogs identify guest posts by tagging them with “Guest Author”, “Guest Column” or something similar. They often include a blurb about the author and link back to their site.
Scan through blog posts looking for these tags and author bios. The presence of guest contributors is a good sign they are open to outside submissions.
Use tools and outreach services
There are databases, plugins and outreach services that compile lists of blogs accepting guest posts such as Submit.co, keyanalyzer.com, While not comprehensive, these can give you a starting point of sites open to pitching.
Ask your network
Talk to colleagues, partners and PR/marketing pros in your industry. They may have insider knowledge of blogs open to guest content. Published authors can give referrals to editors they have positive relationships with.
Leverage your social media networks by asking about guest posting opportunities. Just be careful to follow any guidelines blogs have about how to properly pitch to them.
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How to Pitch Guest Posts Effectively
Once you have identified blogs accepting contributor submissions, you need to craft effective pitches. Here are some tips for pitching guest posts successfully:
Personalize your approach
Generic pitches sent en masse to blogs usually end up in the trash folder. Take time to personalize your outreach for each publication and editor. Highlight your expertise in the niche and how it can provide value to their audience.
Demonstrate you are familiar with their content and readers by referencing specific posts and topics. This also shows you align with their brand.
Have a specific article idea in mind
Don’t just ask if they accept guest posts. Come prepared with 2-3 specific article headline ideas that you think fit well with their focus and audience.
Show you are pitching them something aligned to their niche and content style versus just trying to repurpose any old content. Provide a short paragraph summarizing the topic, angle and value to readers.
Keep it short and concise
Blog editors are usually strapped for time. Keep your initial pitch short and to the point. Outline who you are, your background, the article ideas you have in mind, and how they will benefit the blog/audience. A few concise and well-articulated paragraphs are ideal.
Follow their guidelines
If the blog has pitch guidelines, follow them. Make sure you address any specific things they request like word count, topics of interest or the submission process. Not following directions is an easy way to get rejected.
Offer an exclusive
Offer the post to them exclusively first before sending it anywhere else. Blog editors want to publish original content not already published on competitor sites. Let them know it has not been submitted or published elsewhere.
Address why it’s a fit
Clearly explain why your proposed article is a good fit for their target audience, niche and blog’s existing content. Show them you understand their core focus, reader demographics and the topics that perform well.
Add social sharing
Highlight you will promote the piece through your social media channels which can help expand their reach and traffic. Provide details on your follower numbers and social media influence.
Follow up wisely
If you don’t hear back within a week or two, it is generally fine to send a polite follow up checking on the status. But do not harass editors if they don’t respond. Move on and find other opportunities if you don’t get a response after a few follow ups.
Where to Find Blogs Accepting Guest Posts
Here are some top sites across major industries and niches that frequently publish guest content:
- The Next Web
Marketing & Business
- Fast Company
- Search Engine Journal
- Social Media Today
Health & Wellness
- Everyday Health
- The Balance
Food & Nutrition
- Cooking Light
- Food Network Magazine
- Kitchen Stories
- Serious Eats
- eLearning Industry
- The Edvocate
- Lonely Planet
- Travel + Leisure
- Vacation Idea
- Matador Network
Parenting & Family
- Parents Magazine
- Parenting NH
Lifestyle & Home
- Apartment Therapy
- Good Housekeeping
- HGTV Magazine
- Real Simple
- Country Living
Guest Posting Best Practices
To ensure your guest posts are high-quality and effective for both you and the host blog, follow these best practices:
Write customized, original content
Repurposing previously published content or keyword stuffing will get your post rejected. Craft original articles tailored to each blog and their audience.
Follow editorial guidelines
Always adhere to the blog’s editorial rules for content length, tone, citations, etc. Submit well-formatted posts edited for spelling and grammar mistakes.
Stay on topic
Keep your posts tightly aligned with the blog’s industry and niche as well as the specific focus agreed upon when you pitched. Don’t go off on tangents or try to force in keywords.
Add value for readers
Write genuinely useful content that educates, informs, entertains or helps their audience in some way. Avoid overly promotional posts focused entirely on yourself or brand.
Include relevant multimedia
Images, infographics, videos, diagrams etc. related to your post can boost engagement. Check with the blog on guidelines for visuals and properly cite anything you did not create.
Once your post goes live, share it through all your networks on social media, email lists, websites, etc. Promote consistently over time to continue driving traffic.
Link out thoughtfully
Any outbound links should be editorially relevant and well-placed. Avoid linking out excessively or forcefully. Ask the blog if there are any restrictions on links.
Respond promptly if the editor has any follow up questions during editing or requests modifications to the piece. Communicate if delays arise in getting their feedback implemented.
Check in with the editor after your piece goes live to see if they were happy with the results and open to future contributions. Nurture the new relationship.
Guest Posting Tools & Software
Guest posting outreach and management can be streamlined using these handy tools:
- Google Sheets: Track blogs, pitches and statuses in shared spreadsheet.
- Keyanalyzer.com: Best place for guest posting niche software, online tools
- Trello: Kanban boards to organize outreach and manage project pipelines.
- Pitchbox: Database of opportunities and outreach management.
- Submit.co: Blogger outreach automation platform.
- Buzzstream: Identify influencers and manage blogger outreach.
- Who Reaches Out: AI writing assistant to craft pitches.
- Mailshake: Email tracking and templates for outreach.
- FollowUpThen: Email reminder and automation tool.
- Grammarly: Catch writing errors before sending.
- Hemingway Editor: Improve readability of drafts.
- Screaming Frog: Check SEO optimization.
- CoSchedule Headline Analyzer: A/B test headlines.
The Future of Guest Blogging
As with all forms of content marketing and SEO, guest posting will continue evolving. Here are some predictions for the future of guest contributor content:
- More focus on leveraging guest posts for brand awareness and traffic vs. a pure links play. Building true connections will be prioritized over low-value placements.
- Increased emphasis on contributor credibility through social proof and multimedia like podcast interviews. Thought leadership will be demonstrated through multiple channels.
- More paid guest article opportunities and sponsored post sections on leading sites. Publishers will further monetize the model.
- Greater interest in contributor diversity. Brands will seek unique perspectives and use guest blogs to showcase more diverse voices.
- Interactivity through features like polls and surveys will increase reader engagement vs. static articles.
- Use of guest blogging for reputation repair and fighting negative SERP results. Securing positive news coverage improves search prominence.
- Video guest posts, interviews and vlogs allow brands to demonstrate expertise in new multimedia documentary-style content.
- Integration with other content like webinars, virtual events and podcasts for multimedia guest posting.
The popularity of guest blogging will continue due to its ability to build awareness and links. But expect to see formats, incentives and strategies shift as the landscape evolves.
- Guest posting remains an effective way to increase brand visibility, earn high-quality backlinks and connect with new audiences in your niche.
- Take time to thoroughly research industry publications and blogs aligned with your space and audience. Review their contributor guidelines and existing guest posts to assess openness.
- Craft a customized pitch highlighting your expertise/background and unique article ideas tailored specifically.
FAQs About Guest Blogging
What makes a good guest blog post?
A good guest post provides value for the blog’s readers. It should be customized for the site, effectively address the target audience’s interests, and adhere to all editorial guidelines. High-quality writing and strong multimedia make for an engaging post.
How do I write a guest post pitch email?
Start by personalizing your pitch and appealing directly to the site’s audience and niche. Concisely outline your expertise, mention 1-2 specific post ideas you have in mind, and highlight why they would resonate with readers. Offer exclusivity and provide social sharing/promotion commitments. Follow any pitch guidelines they provide.
What should I include in my email outreach to blogs?
Guest post pitch emails should cover who you are, your background/credentials, the publication you are contacting, the title/focus of your proposed articles, why the content is a good fit, exclusivity offer, your social media reach, and next steps for submission.
How much should I charge for a guest blog post?
Most guest blogging is done by contributing free posts in exchange for the exposure, backlinks and audience reach. However, some leading publications offer paid placements. These “sponsored post” rates can vary greatly based on the domain authority and traffic of the site. From $250 up to $5000+ in some cases.
Is guest posting still good for SEO?
When done right, guest posting can still be valuable for SEO. Google has cracked down on low-value guest posts, but editorially relevant articles published on reputable industry sites can earn high-quality backlinks and increase brand visibility. This in turn can boost domain authority and SERP rankings.
What sites accept guest posts?
All types of sites from leading media publications to niche blogs accept guest posts. The key is identifying blogs that align closely with your industry, brand and target audience. Review their guidelines and existing posts to assess openness to contributors. Pitch relevant sites personalized proposals.
How do you start a guest post?
Strong guest post introductions quickly engage readers by addressing their needs/interests. Open with a compelling fact, statistic, story, question or quotation relevant to the post’s focus. Outline the purpose and why it matters to them. Use the editor’s voice and site mission to shape the opening.
How many links should you include in a guest post?
Most blogs limit links in guest posts to 1-2 strategically placed outbound links and links to internal content. Avoid over-optimization. Links should feel natural. Discuss specific linking guidelines with editors in advance. If no number is specified, 1-2 links is usually a safe bet.
Guest posting can play a powerful role in content marketing efforts when approached strategically. But finding the right blogs, crafting compelling pitches, adhering to guidelines, and providing genuine value take effort. Use the actionable tips in this guide to streamline the process and maximize benefits for both you and your hosts.
What aspects of finding guest posting opportunities are you still looking to master? Let me know if you need any clarification or have additional questions!