TikTok has exploded into one of the fastest-growing social media platforms, amassing over 1 billion monthly active users. With its huge reach and high engagement, TikTok offers immense money-making potential for regular people to become influencer creators.
But how much does a TikTok creator actually earn if their videos manage to get 1 million views? What income can someone realistically expect?
The potential TikTok earnings from 1 million views varies widely depending on the monetization methods used. While factors like follower count, ratios and audience do impact income, this article will focus specifically on total view count earnings potential.
We’ll break down key determinants of TikTok income per 1 million views, covering native TikTok monetization features, brand sponsorships, niche differences and more. You’ll also see estimated average payouts per 1 million TikTok views in addition to projections for potential earnings at 10 million+ views.
Finally, we’ll provide 5 proven tips to boost your TikTok money-making strategy and maximize how much you earn per view. So whether you are just starting out or already have a solid TikTok following, you’ll learn how to translate your content into cash.
Key Factors That Determine TikTok Earnings Per Million Views
Achieving 1 million TikTok views is an awesome engagement milestone, but earnings can vary drastically between creators.
Certain key variables shape how much each person might pocket per viral TikTok video or per million views accumulated:
Native TikTok Monetization Features
TikTok offers built-in monetization programs including TikTok Creator Fund payments, tipping, gifting, subscriptions and LIVE stream rewards. The more programs utilized, the higher potential payouts per million views. Top creators combine multiple income stream for highest earnings.
Brand Sponsorship and Partnership Deals
Sponsored brand deals are a top money-maker for top creators. Brands pay influencers big bucks to creatively promote or integrate their products/services. The more niche authority you build along with audience reach, the more appealing for high-value brand sponsorships.
Niche and Target Audience Attributes
Certain TikTok niches are more lucrative like finance, tech, beauty, health/fitness, real estate etc. Plus creators tailoring content to laser-targeted niche communities and lifestages can directly boost engagement and earnings potential per view. Not all audience views hold equal monetization value.
5 Tactics To Boost Your Income On TikTok
Here are actionable tips creators of any size can apply to start increasing what they earn directly from TikTok:
1. Apply for the Creator Fund ASAP
The TikTok Creator Fund should be your first step towards monetization once eligible (over 100k views in past 30 days). It provides reliable monthly payouts tied to views and engagement on uploaded videos.
Applying instantly gives your account access to a proven income stream in line with your growth. Tracking Creator Fund earnings also keeps you creating consistently.
And it lays the groundwork to layer on other ways to earn later.
2. Link Your Bio & Website
Add clickable links in your TikTok bio to deepen connections with viewers.
Your website, online store, Linktree or social profiles all give followers avenues to support you and unlock future sponsorships.
Bio links redirecting traffic also help quantify your influencer value to potential partners.
3. Host Consistent LIVE Streams
Going live lets viewers pay real-time tips as an interactive way to monetize loyal supporters.
But first, build routine times where fans expect new live content weekly or even daily. Promote when you’ll be streaming across other social media.
Then directly prompt gifts during broadcasts and sincerely thank big tippers. Regular shows building two-way relationships delivers results.
4. Lean Into Your Specialized Niche
Delivering content narrowly tailored to your niche fans earns repeat viewership and community loyalty long-term.
Whether it’s cooking, gaming, BookTok or “cleaning oddly satisfying spaces” – lean decisively into your specialty. That focus builds authority sponsorship appeal to brands serving your niche market.
5. Pitch Brand Partnership Deals
Research brands operating in your niche whose products or services you could creatively promote to your audience.
Craft custom proposals summarizing why partnering makes sense based on your viewership data and creative ideas.
Pitch collaborations like branded content, merchandise designs, or contests/giveaways tailored to each brand’s positioning. Proactively opening partnership conversations faster is better as an influencer.
The above five tips for earning on TikTok can make real money over time with the right consistency. But authenticity behind efforts remains key.
Ultimately on TikTok, monetization works best when layered atop creating great content tuned to your loyal niche community for engaged responses. Money follows authentic influencer connections – not the inverse.
Average Earnings Per 1 Million TikTok Views
Taking TikTok’s core monetization models and niche variances into account, most estimates peg average earnings in the range of:
You get paid between $20 and $40 for 1 million views on TikTok
This factors in income from TikTok Creator payments, viewer tips, gift subscriptions and other native TikTok monetization sources.
TikTok CPM Rates: How Much Per 1,000 Views
The TikTok Creator Fund pays creators based on CPM (cost per thousand views). This represents the amount earned per every 1,000 video views.
According to top creators like Ryan Shakes, current TikTok CPM rates average $2 to $4 per every 1,000 views on the platform.
That equals around $0.002 to $0.004 per individual TikTok view.
So for each video view, creators earn roughly $0.0002 to $0.0004 on average through the Fund.
Projected Earnings Per Million TikTok Views
Applying those CPM rates, projected earnings per million TikTok views amount to:
$20 to $40 per 1 million views
That factors in average CPM between $2 to $4, stretched across 1 million views.
While still small sums for individual views, consistency in uploading trending content can quickly compound creator earnings over time.
Examples of Projected TikTok Income Per Views
- 100,000 views = $2 to $4
- 500,000 views = $10 to $20
- 1 million views = $20 to $40
- 2 million views = $40 to $80
- 4 million views = $80 to $160
- 10 million views = $200 to $400
As benchmarks, every 10 million monetized views creator generate equals potential TikTok revenue between approximately $200 to $400.
Top creators in high-demand niches like beauty, comedy and dance can command even higher rates from brands wanting sponsored influencer promotions too.
But overall, the TikTok Creator Fund provides a starting point to monetize viral videos by sharing ad earnings. Consistency and catering to audience niches pays off most long term.