Customer training is an important part of corporate eLearning because it focuses on educating external entities such as customers, resellers, dealers, and partners. Customer training programs improve the customer experience while also increasing the value of the items. Customer training may help your company achieve several goals, including simplifying customer onboarding, increasing customer engagement, increasing customer loyalty, and lowering customer support expenses.
However, to educate a wide range of clients, you’ll need to create a number of distinct customer training programs. You must ensure that clients may acquire training at their own pace and convenience and allow them to choose from a variety of training packages. You can easily design and run several customer training programs (LMS) by investing in a modern learning management system like Workramp. The LMS platforms will allow many consumers to access training from multiple locations simultaneously. But how do you choose the suitable LMS for customer education?
Well, here are some of the key points which help you in taking the right decision:
Customers today prefer software that is simple, quick, and intuitive. The goal of new-generation LMSs is for learners to utilize the user interface without any prior training or preparation. However, many traditional LMSs still have complex user interfaces. The LMSs must be accessed the same way as traditional course catalogs. When evaluating customer training LMS systems, look for a software solution that allows users to obtain information quickly and easily, similar to popular websites. The simplicity of navigation will improve both the learning experience and customer engagement.
Look through your learner’s eyes.
If you don’t have a lot of content to load in, you might be able to get access to other organizations’ Customer Education sites that use the same technology you’re looking at. You should be able to get a good notion of how these systems work by watching them in operation.
When you look at the system through a learner’s eyes, you’ll notice a few fascinating quirks that you might not have seen during the product demonstration. It’s possible that the “next” button does not appear when you want it to. Traveling between courses in a learning path will likely be a challenge. Alternatively, as a “learner,” the gamification features you saw in the demo don’t appeal to you.
Accessible both online and offline
Few workplace Learning Management Systems allow users to download information for offline viewing, even if they provide remote access from mobile devices.
Sadly, many wireless companies have strict data limits, meaning that your customers who are traveling or unable to access the internet for any reason will be unable to access information and complete their education while on the go. Thanks to companies like Google, Netflix, and Amazon, customers may download data, documents, and movies to watch later on their mobile devices.
Gamification is one of the most popular corporate eLearning concepts right now. Modern LMS systems enable you to gamify customer training sessions by incorporating game principles and integrating game features. Your company can entice customers to access and complete training programs by delivering points, badges, and trophies. Customers will also be persuaded to participate in more training sessions as a result of the incentives. They must be able to follow their progress and achievements by utilizing a personal dashboard on LMS platforms. Gamification elements will encourage customers to recommend courses or training programs to their friends and coworkers and entice them to learn.
Using a mobile device
Customers want to be able to access bite-sized training from their mobile device in a global linked, on-the-go environment, just as they do with practically every other service in their daily lives. Ensure your LMS works on as many devices as possible, including iOS, Android, Windows, and Mac.
These factors should be considered while choosing an LMS for customer training. Your customers should be as wowed by the learning experience as they are by the product. You will only achieve long-term customer loyalty, high retention, and more significant revenues.