How to Research an Instagram Target Audience?

Instagram can help you boost brand awareness and drive an increased number of sales using the right strategy. Creating the right strategy may seem simple, but you need to be sure of your target audience. Otherwise, all your efforts and money can go to waste.

Once you know your target audience, it will be easier for you to use the right kind of messaging, tone, and content strategy to attract their attention, bring them closer to your brand, and convert them into customers.

Knowing your audience will also help when you use an organic Instagram promotion service such as SimplyGram to attract the right people to your account and help you grow followers quickly.
In this article, we’ll share the top 5 tips for researching an Instagram target audience to leverage this social media platform to its full potential.  


1. Make a Sketch of Your Target Customer

Before you go on researching your Instagram target audience, you need to be sure of your target customer. For this, you will need to create a buyer persona that would be like a fictional character.

You should list down their interests, challenges, social media preferences, values, demographics (age, location, and gender), daily routine, spending habits, education, and job.

All this will help you understand your targeted customers better, so you can create the right social media content for them and engage them more effectively.


2. Look Closely at Your Current Active Followers

When looking for your Instagram target audience, you should first pay attention to your current followers who actively engage with your account.

Monitor their behavior as to which posts they like, what kind of content mostly grabs their attention, where they like to visit, what topics are of interest, which influencers they follow, etc.

This will also facilitate you in knowing if they match the buyer persona. If they do, you’re on the right path. If they don’t, you will need to tailor your content strategy to attract new relevant audiences while keeping the current ones too.


3. Check Out Your Instagram Insights

Your built-in Instagram Insights will also come in handy to better understand your current audience. Accessing them by opening your Instagram account, clicking on “insights,” and then “audience” will give you an overview of the top locations, gender, and age range.  

You can also learn a crucial insight that relates to when most of your audience is active, so you can publish content when they actually engage with it.


4. Look at Your Competitor’s Audience

If your competitor has a strong following on their Instagram account with an audience that is always active and engaging, taking a closer look at your competitor’s followers list will be your best bet.

You can further discover your ideal audience by researching their Instagram page and even understanding how your competitor is catering to their liking or preferences.  


5. Make Use of Instagram Polls

When researching your target audience on Instagram, why not leverage the presence of your current followers and get direct with them by using Instagram polls?

You can add questions through Instagram polls on your stories, which is already a great way to interact better with your audience. Questions relating to their interests, hobbies, likes, and dislikes, and shopping behaviors will help you be clearer on your ideal buyer persona and better target them.

Furthermore, you can ask them what kind of content they like seeing from you the most or what their expectations are from you as a brand.  

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