Responsive web design has become the buzzword that everyone wants to talk about. But what does it really mean?
Responsive web design refers to a website that automatically adapts to different screen sizes. In essence, such websites can work perfectly on mobile devices and desktops. Today, there are more than 6 billion mobile phone users worldwide, with the number expected to grow in 2022.
Whether you are designing your site by yourself or through a professional, web design tools will come in handy. While the options of these tools can be overwhelming, Editor X is one of the many choices worth using. This tool will ensure your site is user-friendly on computers, tablets, and smartphones.
Not only that but using this tool comes along with several advantages. Here are some of them in detail.
Why is Responsive Web Design So Important?
Responsive web design has made quite the impact on the web since it was first coined in 2010. Even many big companies like The Washington Post and Apple adopted it due to its benefits.
Many companies that have switched to responsive web design from traditional web design reported a massive surge in traffic. Studies show that up to 72 percent of your target audience are actively looking for a website they can view on their phones or tablets.
With more than 75 percent of the world’s population owning a smartphone, more content is consumed on mobile devices. Make sure you’re not left behind in the search. Don’t make your potential customers pinch-and-zoom to see your content.
It only takes an easy-to-navigate website to catch users’ attention and keep them coming back. Remember, the more traffic you attract, the better your chances of ranking higher on search engines.
Improved Conversion Rate
Today, most users expect content to be presented with minimal distractions. If your website is unresponsive, you risk creating a negative first impression among 94 percent of visitors. Another study by WebFX shows that 89 percent of new visitors are likely to turn to your competitors if the experience on your site is poor.
With a responsive website, you’ll reduce your bounce rate and increase time on your page. Since more time on a page means a better chance for someone to convert, it’s an essential factor in any online business.
Stronger Brand Identity
One of your primary goals as a business owner should be to build a strong, recognizable brand. Branding helps separate you from competitors, which makes people remember your name.
With responsive web design, you can provide users with a consistent experience across all devices. This keeps things simple and convenient for your users while strengthening your brand identity.
You might have heard that mobile traffic overtook desktop traffic in 2016. So, create that everlasting impression by having a responsive web design today.
Reduced Development Time
The process of multiple coding versions of a website to accommodate different screen sizes is laborious and time-consuming. Responsive web design dramatically reduces development time by creating one code base that responds to any device.
In an era where deadlines are short and resources are scarce, anything that allows you to deliver your product faster is precious.
Reduced Costs and Resources
Many companies are looking to reduce costs on their websites. This is exactly what responsive web design does. Since responsive web design uses just one set of code for all devices, you don’t have to worry about hiring different teams to create and manage your websites. This means less overhead and more time spent on developing great content.
Not only does responsive web design make it easier for visitors to your site to use, but it also improves your SEO. This is one area many people ignore, but SEO is an essential in ranking your site.
Although Google uses a variety of factors, including content and backlinks, to rank sites, in 2015, it announced that mobile-friendly sites might also receive priority in search results. So, w ith a responsive web design, you will not be far from the list of highly recommended.
Easier Analytics Reporting
Once you implement responsive web design, it becomes much easier to report on analytics. Instead of looking at separate numbers for each platform, you can now look at standard metrics across all devices.
This saves a lot of time and effort when reporting to clients or stakeholders. Furthermore, it makes more sense than grouping desktop with mobile phone data separately.
The most important thing to remember about designing a responsive website is to keep it simple. There’s no need to worry about detailed border-radius rules and background images just yet. Simply make sure that your pages are cross-browser compatible and work well on mobile devices. In addition, it’s recommended that you start using Google’s PageSpeed Insights to ensure your site loads quickly enough on mobile devices.