SEO Factors That Affect Your Website’s SERP Ranking – For you practitioners and non-practitioners in digital marketing, it has become a necessity for you to have knowledge about SEO. Because SEO is a way to showcase your business in the digital world.
The digital world is always growing rapidly and now we are enjoying it. Nowadays people are more comfortable looking for information through a search engine (Google). This is important for us to note as bloggers or online marketers. Today I am going to share an article about factors that affect the SERP ranking.
SEO Factors That Affect Your Website’s SERP Ranking
1. HTTPS / SSL Certification
According to Ranking Factor 2.0, 65% of websites that are ranked high in the top three positions in the SERP are websites that have SSL / HTTPS installed. HTTPS is a new benchmark in building a trust in cyberspace. Search engines like Google prefer to show websites with SSL or HTTPS because the web has provided a data security guarantee for users who visit the website.
By switching to HTTPS you can directly increase the ranking factor (SERP) of your website in 2019, and vice versa if you ignore this you might be ejected from page 1 of Google for keywords that have been indexed.
Did you know, that your loading time will increase slightly when you switch to HTTPS.
So, in addition to providing a secure website traffic, HTTPs is required for a website to get a better Google rankings.
2. AMP (Accelerated Mobile Pages)
AMP (Accelerated Mobile Pages) is a program from Google developers to speed up loading a website by minimizing code or scripts.
AMP is also a way to shorten loading times when accessed on mobile devices with poor internet network quality. Did you know there are still many countries with bad internet in the world, this is the way Google developers provide solutions to help speed up loading a website.
AMP is also useful for SEO. As Google stated, Mobile-friendliness is one of the most important things in ranking your website on Google. Read Also: 5 Best Free Website Speed Test
3. Informative Content
Google is more interested in content that are long, unique and informative. Pages that have more long content have a higher chance of entering the top rankings.
Long content, you also need to ensure that the content has relevant content in having important points that users are looking for in those keywords. The easiest thing for you to do is analyze what your competitors are doing and develop a content writing strategy based on the results of the analysis.
4. Meta description
The Meta description is an HTML attribute that provides a brief explanation of the contents of a web page. Meta descriptions are commonly used in the search results the search engine to display a brief description of the page.
This Meta description is a SERP ranking factor that must be applied carefully to get the best results on the search engine. Read Also: 6 Best Website Keyword Checker Tools
Meta description tag has a function as the attention of readers (Clickbait) and is an important part of search marketing. In addition, the right combination of keywords will increase the number of visitors entering the web.