If you are trying to boost the digital presence of your online business and reach your target customers, good SEO is everything. SEO, or search engine optimization, is the practice of formatting your website so that it ranks highly in Google searches. This is especially important since around 49% of all customers use Google to find new products or services – a figure that is set to rise in the coming months and years.
While much of what constitutes effective SEO involves your use of keywords and links, proper, grammatically correct English is key. Read on to find out everything you need to know about turbo-charging your SEO with flawless English-language content.
Mastering the English language is key
In order to write flawless English content and boost your website’s rankings, you need to have a good knowledge of English on your marketing team. Fortunately, the tools to attain this are more accessible than ever. With online English-learning tools such as Preply, which offer one-to-one tutoring on the business English that matters, you can quickly grasp the essentials and start writing content that stands out. By using the resources at your disposal, you can master the English language quicker than you thought possible.
Google penalizes bad English
How your website ranks in search engine results is determined by Google’s algorithm, which bumps certain pages up to the top according to their SEO. Google has made no secret of the fact that websites with poor grammar will be penalized, as these are viewed as less trustworthy and offer poorer quality to the reader. If you take the risk of using sub-par English on your site, you can see your rankings plummet.
Keyword-stuffing will set you back
One of the worst SEO mistakes that you can make is to simply stuff your content with keywords and hope for the best. Let’s say you run a business that sells second hand car parts online. Simply adding popular Google search terms such as “buy car parts online” or “best second hand car parts site” over and over again will not actually boost your SEO.
In fact, Google’s algorithm may actually flag your site as a keyword stuffer and downgrade your ranking accordingly. The key is to seamlessly integrate your keywords into well-written content that adds value to the reader. For this, a good grasp of the English language is key.
English is the language of the web
Finally, it is worth stressing that English is, by and large, the language of the world wide web. English makes up more than 60% of all content on the internet. This is followed by Russian and Spanish, which between them make up less than 10% of all content on the internet.
So, if you are relying on Google search results as part of your marketing strategy, you should assume that your target customers are conducting search queries in English. This is why high-quality English content is absolutely essential for your website.
By taking the time to write flawless, grammatically correct English content for your website, you can take your SEO to the next level. Start honing your skills now to smash your SEO goals in 2022.