TikTok has only been operational since late 2016, yet it has quickly become a very popular social media platform! TikTok currently has over 1 billion monthly active users, making it about a fourth the size of Facebook.
TikTok, like Facebook, has evolved into a wonderful marketing tool that companies can deploy and reap the rewards. If your business isn’t already utilizing TikTok for marketing, you should seriously consider it.
The fast, easy-to-digest style is popular with Gen Z, but it’s also catching on with older Millennials. This implies that for companies, TikTok may be an efficient digital marketing resource for connecting with two of the greatest customer groups today, and in the future.
A good plan, like with any marketing campaign, is essential. Working with influencers or generating original content are your two alternatives for an organic TikTok marketing plan.
Each of these tactics has its own set of advantages and disadvantages, as well as time requirements. But whatever alternative you choose, you must be aware of the marketing trends to leverage them effectively.
Let’s have a look at the Tik Tok marketing report that highlights the present trends on the platform.
TikTok Marketing Trends 2021
TikTok’s staying potential has become crystal clear with the firehose of fresh content that the platform hosts. If you’re assuming that at least some of those 600+ million active users might be in your business’s target demographic, you’re probably correct.
If you want your TikTok marketing aspirations to pan out effectively, you need to adhere to the latest marketing trends prevalent on the platform. Here is everything that you need to know for empowering your TikTok marketing arsenal. Let’s get started!
1. Meme Marketing
Memes are regularly utilized on TikTok and are particularly popular among millennials and Gen Z, who account for a sizable portion of TikTok’s user population.
Memes are generally pretty amusing, and they have a high potential for getting viral. Companies that utilize memes properly witness increased engagement and even attain viral status with their marketing initiatives.
2. Influencer Marketing
Like other social media platforms, TikTok has its fair share of influencers with enormous followings.
When done right, influencer marketing can be incredibly powerful. As TikTok’s popularity grows, more and more brands will begin to leverage TikTok influencers for marketing objectives in 2021.
TikTok influencers may assist in the promotion of products and services to their following. The higher the TikTok influencer’s following, the more power he or she has to persuade TikTokers to utilize your product.
Some TikTok accounts have tens of millions of followers. Imagine how powerful a person with such an account may be!
If you want to employ influencers in your brand’s marketing, you’ll need to identify an influencer with a large enough following, who is relevant to your brand’s niche, and who you can afford to work with.
3. User-Generated Content (UGC)
User-generated content (UGC) is becoming an essential marketing resource and marketers are paying increased attention. User-generated content is created by users and utilized by companies for fulfilling their marketing objectives.
User-generated content is beneficial to marketers since it is free, and made by ordinary people. User-generated content converts five times more than brand-sponsored pieces.
As more businesses recognize this, marketing experts all around the globe will boost their usage of user-generated content. User-generated content is an important TikTok marketing trend that businesses cannot afford to ignore.
4. Hashtag Challenges Using Branded Hashtags
A branded hashtag challenge occurs when a corporation publishes a hashtag and invites followers to submit videos that are linked to and contain the hashtag.
Branded hashtag challenges are beneficial as a TikTok marketing approach for a variety of reasons. The first reason is that they have the potential to get a lot of attention and go viral.
Branded hashtag challenges are an effective TikTok marketing tactic since they provide engaging experiences for followers in addition to having viral potential. They also engage followers in a very effective manner.
Another reason these campaigns may be impactful is that they may bring individuals to your brand who have never heard of it before.
They may come for the hashtag challenge and wind up following your business because they enjoy your brand after participating in the hashtag challenge.
5. Hacks and Tutorial Videos
Another excellent TikTok brand marketing tactic is to provide instructional videos and hacks related to your product or service.
A cosmetics business, for example, may broadcast instruction films on how to apply concealer efficiently or how to get a celebrity-inspired appearance.
TikTok for business can help digital marketing organizations become authorities in their fields by providing marketing hacks and social media advice.
Service-based firms might also benefit from this approach by providing industry-specific tips and methods. A company counseling service, for example, might highlight rapid productivity tactics or tools for entrepreneurs.
Tutorials are an excellent means to provide value to your consumers and establish a connection. Just keep it light-hearted and don’t be scared to be amusing.
6. Duet Challenges
Duets are another incredibly effective and one-of-a-kind TikTok marketing strategy. Duets include a company making a video and then allowing TikTok users to duet that video with a side-by-side video, with the two videos playing concurrently on a split-screen.
This is another wonderful approach for companies to engage their fans and provide them with intriguing, fresh experiences.
Duets will also be a big marketing trend on TikTok in 2021 since they allow marketers to promote their goods in a manner that seems organic and pleasant to follow.
Duets enable fans to engage in something with the company rather than simply seeing advertisements. This involvement may assist followers in forging far deeper ties with the company, which may boost consumer loyalty.
TikTok’s meteoric growth over the last four years has been nothing short of spectacular. It has now established itself as a critical social media platform that cannot be overlooked.
If your company isn’t currently utilizing TikTok to engage with its fans, you should seriously consider opening a TikTok account and getting started right now! After all, your rivals are likely to have already done so.
When you first start using TikTok, take advantage of some of the main trends outlined in this post immediately.
The more of these trends you can capitalize on, the better off your brand will be. Although TikTok is a new platform, it is quite simple to use, so don’t be put off by it. Simply begin and have fun with it!