What’s so special about Tiktok influencer marketing? Before you get to that point, you need to understand that marketing efforts can be done and managed in various ways. Especially with social media where exposure can be widely done and immediately published, businesses can take a lot of benefits from smart marketing. We are going to dig further into influencer’s roles and how they can expose your brand (and your business) to a wider market.
Tiktok and Marketing Efforts
Tiktok is one of the most popular social media platforms today. It is a short video creating and sharing where you can act out, lip-sync, dance, sing, and so many more. You can even make educational content through videos and share them with the world.
It’s not just a platform for singing or dancing – it is a platform where videos can hold a crucial role in delivering messages. If you have a business, and you are able to work together with a ‘Tiktok celebrity’ to expose your brand or products, you can expect immediate increase in brand recognition and awareness.
What if you are on the budget and you can’t really work together with a Tiktok celebrity? No need to worry. You can still execute Tiktok influencer marketing by creating engaging content that will appeal to a large mass. Even if it doesn’t go viral, you can still expect more and more people to know your brand. You can learn about various methods and systems to make people aware of your brand through hashtags, smart content creation and exposure, and so much more.
Tiktok Influencer Marketing
The idea of marketing is to target your market correctly and properly. By targeting the right type of customers, they can be your next customers – and stay that way. Tiktok is one social platform whose demographic is the youth. If you have products for them, then you can consider targeting them.
As it was mentioned before, one of the most significant features of Tiktok is video sharing. So, if you are going to use Tiktok influencer marketing effort, it would be about them (those influencers) creating, live streaming, and sharing videos. Naturally, those videos should promote your brand – making it attractive and appealing to these influencers’ followers.
Main Users of Tiktok
Tiktok is a strong platform for youth. Where parents spend time with Facebook, it’s their kids spending time on Tiktok. It has the biggest group of users from 16 years old to 24 years old. With these numbers alone, the youth comprises 41% of the user base. It doesn’t mean that ‘older’ people can’t use Tiktok, but you get the idea – it is dominated by young people.
There are certain appeals to the platform. Female users, for instance, also dominate the platform – it doesn’t mean that it isn’t appealing for the guys or such thing alike. It’s mostly related to interests. Those who enjoy dancing or acting may prefer Tiktok over Instagram or Facebook. Gaming niche, for instance, isn’t very popular there. Gamers aren’t really into the platform. They like Twitch better for live streaming and content sharing.
The Popularity and Endorsement
One of the reasons why Tiktok can gain such increasing popularity instantly is because of the celebrity endorsement. Jimmy Fallon, for instance, is one of the celebrities that use Tiktok. His interest in promoting stuff started naturally, but then he made paid partnership with some brands.
This method is also used by the platform itself. In order to promote their existence and attract more users, Tiktok has implemented smart Tiktok influencer marketing, including working together with local celebrities. For instance, Jimmy Fallon is for North American’s areas.
In Japan, the app worked together with Watanabe Naomi, Kinoshita Yukina, and Kyary Pamyu Pamyu. In Thailand, they worked together with Kaykai Salaider. In India, they worked together with Aashika Bhatia.
Such a method seems to work quite well – even wonderful. Not only now Tiktok has experienced great expansion in the world, but almost everyone has been using it. If you want to gain the same success, then you should try it.
Contents that Go Well
The core action of Tiktok is the videos. Entertaining, fun, and engaging videos are likely shared. Contents that are educational and entertaining typically resonate well with the viewers – and when it happens, the possibility of being shared would be bigger.
Moreover, Tiktok videos have several advantages when compared to those on YouTube, for instance. The videos are shorter in general. Plus, the vertical format makes it super convenient for creation and viewing. You hold the phone just like usual (no need to hold it in horizontal manner) and viewing the videos is also convenient.
Keep in mind that homemade (music) videos still get huge acceptance and acknowledgment. Original music is popular – compared to the cover versions.
If you want to perform Tiktok influencer marketing, don’t forget to include music into the contents. On the contrary to the common belief that music contents only have fewer chances to deliver promotional messages, that’s not always the case. If you are able to creatively and smartly create appealing contents that can contain your products as well as the engaging music, then you have better shot to promote your brand better.
Keep in mind that there are so many different types of contents and videos on Tiktok. There are cooking demonstrations, sports action and short clips, beauty tips, and fashion, cringe videos, short skits, and so much more. You can even try creating different kinds of videos and include your products in the creation.
If you have more money to spend, then working with local celebrities or popular Tiktok influencers may be the right way to gain better and wider brand recognition. After all, you want Tiktok influencer marketing, right? It is only logical if you include an influencer (or two) in the marketing effort.
If you don’t have more money to spare, what about turning to friends or relatives? Do you have any friends with large follower base? If you do, ask them how to work together with you. Can you endorse them? What does it take for them to endorse your products?
Of course, if everything fails, then you can always try to promote the products yourself. Again, you will need to create engaging contents. Trust me, if it is funny, engaging, and relatable, your contents will get a wide exposure. That’s why it is crucial that you learn stuff related to marketing and promotion. And put yourself in the customers’ position.
What will it take for you to be interested in a content – and the product being promoted? What kind of contents do you want to see? What elements must be presented in the contents? After you are able to answer those questions, then you can start working on your contents.
One way to prevent error and mistake is to post something traditional – especially traditional ads. If you are working with an influencer, don’t use a script. That’s not only a bad idea but also a bad move! You should realize that influencer marketing is similar to storytelling.
Give the influencer the freedom and flexibility to ‘sell’ your products without looking too hard like they are promoting something. Soft selling is more like it. The audience doesn’t feel ‘forced’ to buy, and the overall experience would be more authentic.
Today’s followers are smart. They know when they are facing a hard or soft selling situation – and they can make crucial decisions whether they like it or dislike it.
That’s why engaging the followers in a subtle manner possible. Don’t make it too obvious that you are trying to sell something. And if you are using an influencer, it should look as if they have been using your products or brand for themselves. Personal approach and experience are more appreciated.
Now that you already know what Tiktok influencer marketing is, it’s time for you to decide whether it would be the right approach for you or whether you are more comfortable using other methods.