TikTok is the world’s fastest growing social platform. Speaking in numbers, it has more than 1 billion active users and has been downloaded over 2.6 billion times worldwide. Besides, TikTok is mostly used by Generation Z and millennials, making it the most youth-dominated platform at the same time. Therefore, if your brand’s target audience includes anyone aged between 15 to 40, you should definitely be thinking about using TikTok for your social media marketing. On the other hand, irrespective of certain similarities, TikTok is different from other well-known popular networks like Facebook, Instagram or Twitter. And it is highly advisable to examine all the perks and differences before you get started.
TikTok’s “For You” page is definitely designed for you
Perhaps what makes TikTok so special is its “For You” page. It is TikTok’s news feed, a customized collection of videos, which is believed to meet your taste and preferences. However, unlike Facebook or Instagram, TikTok gives all creators equal chances and the app is not more focused on already popular accounts. Therefore, there is no doubt you need to be creative, authentic and consistent, but going viral on TikTok is much easier than on any other social platform. On the other hand, if your brand is a newcomer on TikTok, growing your presence via Subscriberz can also be among your best options. Just remember, that having your content appear on the “For You” page is a major step ahead towards your brand’s success.
Take advantage to showcase real-life situations
If your brand employs an emotional branding strategy and if building deep and meaningful connections with your customers is something you wish to achieve, TikTok is the best fit for your company. There is no doubt TikTok is a game-changer in terms of focusing on content over the aesthetics. Most of its content is filmed by phone cameras, quite often with poor lighting and messy backgrounds. Therefore, it gives your company a chance to showcase the real-life situations, make imperfections acceptable and tell a story in which the main characters look just like the consumers of your product and service.
What exactly is TikTok offering to businesses?
TikTok opened the platform for businesses in June, 2020, offering them to use Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects in addition to the traditional features of the app. Depending on the type of industry your company operates in, you can select the most beneficial features. Brand Takeovers are the three to five-second ads that can be either a video or an image. This can be a powerful tool to create a good first impression on your potential customers, while hashtag challenges and branded effects are more concerned about growing your audience.
Find your brand’s soulmate influencer
It is a stated fact that targeting the younger generation via traditional advertising is not effective any more. Then how can one reach out to the people, who stopped watching television, do not listen to the radio, seem not to care about the huge banners and use ad blockers all the time? Influencer marketing can be a solution to this problem. On average, every youngster spends 52 minutes on TikTok per day and if their favorite influencer advises some product, they are most likely to take a note and further search for it. Therefore, your TikTok marketing strategy can never be perfect until you find your brand’s soulmate influencer.
To put it short, TikTok is the future itself and if you wish to make your brand a part of this future, invest your time, energy and finances in developing an effective marketing strategy and utilizing all the amazing features of this platform.