5 Ways To Establish Your Brand Identity

A company’s brand identity is what differentiates it from its competitors. If you’re striving for continued business growth and success, then your focus should be on improving your brand’s identity. This way, you’ll be able to influence people’s overall view of your company. And in the extremely competitive business world, this is essential to win your potential customers’ attention and make yourself stand out from competitors.

But building a strong brand identity is easier said than done. This is because it involves a lot more rather than creating a logo. Instead, you need to develop a solid strategy that involves design skills and strong communication. If you still don’t know what to do, worry not. Here are five ways of establishing your brand identity.


5 Ways To Establish Your Brand Identity

Ways To Establish Your Brand Identity

Ways To Establish Your Brand Identity


1. Research Your Audience

Before you even consider hiring a branding agency in Sheffield, the first thing to do is research the customers you’re hoping to serve. Otherwise, you risk failing in your branding efforts and, in turn, negatively affect your company’s competitiveness. Therefore, your primary focus should be to determine the main target demographic and why they want to buy your products or services. Likewise, you should carry out exhaustive research on your target audience to identify where they should buy your products or services. This will help you pinpoint how your audience finds you and what they look like.


2. Research Your Competition

The main reason for establishing a brand identity is differentiating yourself from your competitors. And for you to do this, you first need to research your competition. This way, you’ll be able to determine the branding techniques they’re using and how competitive the landscape is. Without doing this, you might end up branding your business to resemble your competitors. This might make it hard for your target audience to differentiate your products and services from those offered by your rivals.

All this can have a detrimental impact on the outlook of your business. Researching your competitors to determine their branding strategies is essential in ensuring you don’t do something similar. This means adopting different brand personalities, color schemes and other visual elements.


3. Establish Your Brand’s Identity

Just like humans, businesses do have a personality that their target audience can associate with them. This is something you need to factor in when deciding the brand’s personality. Some of the desirable qualities that should embody your business include:


  • Reliable
  • Trendy
  • Simple
  • Classy
  • Modest
  • Witty
  • Efficient
  • Fashionable
  • Responsible
  • Effective


Only once you identify your brand’s personality will you determine the style and tone to market your business to your target audience. If you’re stuck thinking about the ideal brand personality, don’t hesitate to do some research. To do this, you can look at data and metrics that draw your target audience’s attention. Moreover, examine your competitor to determine what they have to offer. With more information, you get a clearer picture of which personality to go with to better appeal to your customers.


4. Choose Your Business Name And Tagline

While the business brand is more than the name, you shouldn’t ignore the importance of picking a suitable name. You can choose to link the company name with what your business does, but this isn’t compulsory. To get an idea of a proper name, you should consider what your company is looking to achieve. After this, you should choose a name that’s eye-catching, descriptive, yet straightforward. Moreover, confirm the business name isn’t hard to spell, long, or with a spelling error.

You also need to choose an appealing tagline that immediately captures the attention of your target audience. To get the perfect tagline or business name, get help from your family members, employees, coworkers, friends. Take a survey with as many people as possible. This increases the chances of picking the perfect brand name and tagline to propel your business to greater heights.


5. Pick Your Preferred Color Palette

Color can evoke certain emotions with your target audience. Therefore, you need to be very careful when deciding the color to choose as you want something that creates a positive connection with your customers. To get an overall idea of your color palette, consider your brand’s personality to determine the most appropriate one.

Once you choose the preferred color, go through the different shades to see which one best suits your brand. However, you can also decide to go with more than one or two primary colors and different shades.



A great brand identity is essential in allowing you to seamlessly improve your relationship with employees, customers, and your target audience. If you’re just getting started, you can use the effective ways of establishing your brand’s identity discussed above. They’ll help you create a brand that suits your values and personality and stand out from your competitors.

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