Finding the best time to post on Facebook can be very challenging. Facebook is one of the biggest social media platforms in 2019 despite all the controversies. Posting on your page or putting up an ad campaigns are still proven to be very effective to increase brand awareness and engage with the community. That’s why it would be very profitable for your business to know when to post on Facebook. Posting on Facebook randomly won’t do you any good, because contents on social media would be useless if no one is seeing it.
When you post at the right time, you boost your brand awareness in the most efficient way. That way you don’t have to keep posting too much content that can be considered spam. And you can’t just simply copy other businesses or people either, the right time for you or your business to post on Facebook will be different than the right time for someone else to post on Facebook. There are many factors that determine what is the right time for you, and it can be unique for you and your business.
There are many tools that have been circulated for years to help you find out what is the best time to post on Facebook, but there’s also competition that you have to face in Facebook’s homepage. In this article, we’re going to help you not only finding the time to post on Facebook but also to analyze the best business practice on Facebook.
What Is the Best Time to Post on Facebook?
The short answer is there is no best time to post. You can follow the general guidelines to get you started, but if you want to be more serious about it, you’d want to make some adjustment to your schedule. To do that, you need to do some research. The first step, you can try Facebook Insights. It provides a lot of information for you to read. The main function of Facebook Insights is to get a good understanding of your community or audience. The data you’ll see here might change frequently, so you should keep monitoring it.
Another big social media company, Pew Research, states that Facebook is always on top of the ladder of social media platforms, with a staggering number of 74% of users use Facebook daily. That’s a lot of people that can be part of your audience. Your goal is to become a part of their daily habits by finding the best time to post on Facebook with the right timing.
Here is some general guideline that you can follow to get you started:
- During weekdays, you should post between 12 PM and 3 PM, especially Monday, Wednesday, Thursday, and Friday.
- As for Tuesday, it’s a bit lacking in engagement level compared to other weekdays, but 12 PM to 3 PM is still the best time of the day if you decide to post on Tuesday.
- Thursdays and Fridays have a better engagement level by 18% compared to other weekdays according to Hootsuite.
- During weekends, the best time to post is between 12 PM and 1 PM.
- Weekends have a shorter period of time to post on Facebook, since most people are engaged in personal activities and most like not browsing Facebook.
- According two biggest social media companies, Buffer and HubSpot, the best time is to post is 1 PM and 3 PM during the week and on Saturdays and 1 PM and 3 PM, Thursday and Fridays, respectively.
- It can be concluded that, early afternoon is the best time to post on Facebook. This is the time when most people are finishing up their lunch and spend some time to browse social media before going back to their daily tasks.
Once again, you have to remember that this is just general guidelines based on general research. This makes sense since there are a lot of people who work 9 to 5, so this the result that they get. But, depending on your marketing tactics and strategies, you may be marketing to an audience that doesn’t follow the same schedule of 9 to 5. Then, the guidelines won’t be as effective.
There are people with a more flexible or just simply different schedule that makes them more active earlier in the day and later in the night or maybe more active during the middle of the day. For this specific audience, you want to try posting at a different time that is compatible with their schedule.
Another guideline for the best time to post on Facebook is from Coschedule, that has compiled information from 20 different studies to answer about the best time to post question. They have concluded that Sundays, Thursdays, Fridays, and Saturdays have more engagement level compared to any other days, and 3 PM will net you more clicks and 1 PM will net you more engagement. This might sound more confusing than it actually is, the best way to understand this guideline is to actually try it yourself.
There are a few strategies you can try to find the best time to post on Facebook. The first strategy is using Facebook Analytics. Like we already said Facebook Analytics has a lot of information that you can use. With that amount of information on your hand, you can perform tests to see how specific types of content perform at different times. Trial and error and a lot of time are need here.
The second strategy is finding the answers through your tests. When you post the same content at different times, you can track which time is more effective to reach your audience. You can see clearly how specific content perform based on the time of the day.
You can also pair Facebook Analytics with Hootsuite as a scheduling tool to set up these tests ahead of time and provide you with engagement metrics to track their results. You can use this strategy for your Facebook Ads as well, which depends on the timing of your post.
The third strategy is to perform a competitor analysis. Your competitors can be helpful too. Analyze your competitors to see what other people in the same field of interest as your business do when posting to Facebook. You can analyze how they’re building their audience and interact with them. You can also see if there is a pattern or trend to follow. Analyzing your competitors can also help you differentiate yourself from the crowd. If you manage to be unique and stand out, you can beat your competitor and dominate the market.
So, now we have the general guidelines and three strategies to find out your own schedule. It’s not just Facebook, posting on other social media platforms also follow the same rules and strategies. As you’re building your page, you can test out posting at different times and see what sticks. Use the tools and strategies mentioned above to find the most optimal way to spread brand awareness. Remember that different types of content will get different results.
Knowing when to post your content on Facebook can be crucial, especially for a small and growing business. Finding the best time to post on Facebook could be the first of many steps to a flourishing business.